Reservoir Dogs:
This demographic clearly shows that this is an
extremely popular film, with all ages (apart from females aged 45+) rating it
highly. It’s most popular with males under 18 (which is a bit odd given it’s an
18) and as the ages increase as do the rating given. This is most likely due to
the graphic nature of the film, which older audiences may not like as much;
this is something which we aren't planning to be replicating. From YouTube the
trailer has fewer than 500,000 views this is due to the film being from the
past and therefore the hype has died down and nobody really watches a trailer
from a film which has already come out. It is however shown to be a very
popular film from the 97% thumbs up, this means that this trailer would be good
to be influenced by.
7 minutes:
This
film isn’t the most popular one that we’re looking at, but it is liked by both
males and females aged under 18 and males and females aged between 18-29. This
is our target audience, as our film would be a 15 and therefore this film is
perhaps something which we should look at taking influences from. The film also
had the same rating in the US
compared to non-US user which suggests the film was relatable across all users
and not culture-specific, something which we need to be aware off. With just
under 2.5 million views on YouTube, this film clearly gained a large amount of
awareness, and along with 93% thumbs up you would assume it would have been
very popular, however the IMDB figures don’t support this, this may be because
this film hasn’t come out in all countries and therefore the IMDB ratings may
be inaccurate.
Drive:
This film
is extremely popular across all age ranges and genders. This film was also
highly praised for it’s visual style, which is what we are taking influences
from. This film rated lower with females in every age range, by around .3. This
however is most likely due to the violent nature of the film rather than the
visual style. This data was also unexpected due to Ryan Gosling being the lead,
who is generally very popular with the female demographic. It isn’t however a
noticeably difference but we still need to make sure that we aren’t alienating
part of our audience. On YouTube the
trailer got over 5 million views and only 588 dislikes showing the immense
praise that this film received.
Nightcrawler:
This film received wide spread acclaim across all
ages and genders. It peaked with males aged under 18 at 8.5. The rating was
largely the same after 30+, at around 7.7. This is still a great rating even
for older audiences. The style and tone of the film is something which we are
using as an influence and therefore it is great to see that it’s so universally
liked. The trailer on YouTube has the highest view count, from all the trailers
I looked at, at 6.1 million and also has 95% thumbs up. This again reiterates
the universal love for this film. Jake Gyllenhaal being such a respected and
liked actor certainly brought in a large amount of viewers, which our actors
wouldn’t bring so therefore we need to be wary of targeting the right audience.
The Town:
The Town is another film which is seemingly liked by all
demographics. As this film is quite similar to our own, a heist film, the
highest demographics are important to make sure we target the right audience.
For The Town it was given the highest rating by Males aged under 18 and Males
aged between 18-29. This is useful as this would most likely be a target
demographic. It is also however liked by everyone, as it’s lowest rating was in
the Female aged 30-44 category, this could be attributed to this demographic
not commonly being associated with action/thriller, they however still found
the film to be good and therefore it is also important to please a wide range
of people in order to make the maximum amount of money. The trailer is also well
liked, however I was surprised to find it having so little views after seeing
the ratings that it was given.
Trance:
This film is slightly unusual in that the females have
given it a higher rating, 7.1 than the males 6.9; I have attributed this to the
lead actor being James McAvoy who is very popular with that demographic. The
highest rating given was by females aged under 18 which was 7.7 closely
followed by males under 18, who gave it 7.5. This shows the importance of
having a popular and attractive lead actor, in order to attract a wide
demographic. The film is also popular was people aged 18-29 with an average of
7.1, as this would most likely be another demographic we are targeting, this is
important to note. The film is also slightly more popular outside of the US , 6.9 compared to in the US , 6.8. I
think this is due to James McAvoy being Scottish and therefore attractive a
large following in Britain .
The YouTube figures also show that it’s a well liked film with 94% thumbs up,
however I was again surprised to see a view count of only 1.2 million, as
seeing how well liked it was on IMDB on the demographics’ which are most likely
to go on YouTube. Perhaps the trailer didn’t do the film justice; this may be
something which we look into at a later date.
This film received average reviews across all
demographic apart from females aged under 18 where it got 7.3, 0.8 higher than
any other. I think this is due to the lead actor of James McAvoy who is
extremely popular with that demographic, this shows us the importance of
getting a popular lead. The film was also well liked by males aged under 18,
another demographic which we are aiming to target. The trailer has a n unusually low number of
views for containing such well known actors such as James McAvoy and Mark
Strong, this I think can be attributed to bad marketing and outside factors as
it still received a high amount of thumbs up and only 74 thumbs down.
Disappearance of Alice Creed:
BFI:
The Disappearance of Alice Creed is a primary influence on
our trailer and therefore it’s vital that we look at it’s demographics. Due to
it being an indie film it has a very low number of views on YouTube, so
therefore that isn’t something to be worried about. The IMDB demographics for
this film are also quite deceptive as its biggest rating came from Females aged
under 18 who gave it 7.2 and IMDB staff who gave it 7.8, however for the
females aged under 18 only 8 people responded and for the IMDB staff it was
only 4 therefore these demographics contain a far too small sample size to be
valuable. It is however promising that on a wider scale, when looking at Males
and Females overall they both gave it the same rating. The best age range for
this film is people aged 45+, this is very interesting and perhaps this may be
a niche audience that we weren’t expecting. The next best group was all people
aged between 18-29, this is to be expected as the film is an 18 and this age
range makes up the largest proportion of cinema goers.
BFI:
From the graph
we can see that it’s a great decision to make our film a 15 certificate as
according to the BFI the highest cinema admission per age group are 15-24 which
make up massive 33% of all cinema admissions. This is very important to be
aware of we were making a real film we would be aiming to attract the largest
audience. The other table shows what kind of films had a 15-24 year old
majority viewing percentage. As Kick Ass-2 and Fast & the Furious 6 are
both similar genres to our own, this gives us confidence that our film would be
popular within our target age group.
From this research we learnt a great deal of things such as
our decision to make our film a 15 certificate, as then we can attract the
largest possible demographic. We also believe our film would be more popular
with the younger age group due to genre but hope that our style and tone would
also entice people from other age groups to see our film. We have also noted
how it’s important to get a James McAvoy kind of lead actor who is popular
across all demographics and would hopefully boost our ticket sales.
AF
AF
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