Tuesday 8 September 2015

San Andreas - Market Research Film Trailer




  • Institutions – Warner Brothers, New Line Cinema, Village Roadshow Pictures – high budget as it is an effects heavy film with one of the highest paid actors in the world
  • USP – The Rock - huge bankable star, he's front and centre on a advertising. Earthquake destroys Los Angeleas, a well known city with many famous landmarks
  • Genre/mood – Opens with siren, chilling, dark. Destruction with pulsing music until building collapses. Lots of destruction – disaster movie. 
  • Sad, emotional mood as everyone is scared, death as sad music plays. Action packed with lots of big set-pieces
  • Target audience – adults who would know who the Rock is and are willing to see a disaster movie will lots of effects.
  • Looks as if it has non-stop action with plenty of great looking scenes 
AF

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