Poster Research - Blue Ruin

EJ

Poster Research - Moon

EJ

Poster Research - Burning Man

EJ

Poster Research - The Revenant

EL

Poster Research - Enemy

EL

Poster Research - Looper

EL

Poster Analysis - Scarface

AF

Poster Analysis - 7 minutes

I produced a video to analyse the 7 minutes poster, when the video uploaded the colours in the video became much more muted, and therefore the red has turned into an orange shade. The original poster can be seen below.

AF

Poster Analysis - Ex Machina

AF

Poster Research

Here are some of my favourite posters, I particularly like both the use of red and black and think that they complement each other well. I also found that looking at different posters for the same film was particularly interesting and seeing the differences between them. All of these posters have a key central image and that is certainly something that I need to be looking at when producing my own.

AF

Poster Research

Here are some of my favourite film posters, all of which are very different in the way they present the style and tone of the piece. Generally the colours are bleak and dull, often with the text being on white or black, and the background being some form of black or white. I like the subtle use of colour, such as the vibrant yellow in the 'Nightcrawler' poster, and the red 7 in the '7 minutes' poster. These will all be influences in my own film poster product. 

EL

Filming Schedule

EJ

AF

EL

AEE Productions Ident Rough Cut

We were clear about the sort of style we wanted for one of our idents, and so I had a go at creating a small 2d version of what we want using motion. I started by creating the logo in Adobe Illustrator, sloping the two E's against the side of the A. I then put this into motion to create the effect shown. A further idea is to use a texture and different colour over the letters, much like that seen below.

In an ideal world, this ident would be in 3d, meaning when the E's spin, you seen the side angle of the E. I will be looking to achieve this by using an application called Cinema 4d, which allows one to render clean text in 3d. 

EL

Making the Prop Gun

AF

Font Plan

For the font itself, we generally looked at thin sans serif fonts, some found online, and others taken directly from movies, such as the Skyfall font. We liked the straight edged bold effect the fonts have, but liked the boldness of the serif font, Rockwell extra bold. This font is not our favourite, but we particularly liked Avenir Next and PT Sans Caption. After debate, we decided that the PT Sans Caption was too curved, and didn't fit with the edgy urban feel of our product, hence we chose Avenir Next. 

We next had a look at styles and effect we could make to the font for titles, and narrative graphics:



The Skyfall title, despite the font being unknown, is simple sans serif in bold. The effect over the top is some sort of dusty, snowy or smoky brush, contrasting the precise bold outline of the black text. We like this style as it fits the action thriller style of our film trailer. I recreated the style, using a similar font to that used in the 7 Minutes trailer and poster, and overlaying it with a similar brush effect. It created the same effect, and I used the font Avenir Next heavy. I created both black and white text, both overlaid with the grunge effect, much like how the Skyfall titles are both black and white. We will generally use this font for all titles, and all narrative graphics, but the grunge effect over the top will only be the font for the main film title.  

Relentless is one possible title for our media product, so I used this to create several mock fonts that we could use. We had inspiration from the film 7 Minutes, where the title had some form of line through it. We liked this idea for a font, as you can see above, I thus tried to create a similar effect using the Avenir Next font. As well as this, I made two other mock ups, including another grunge effect, much like the font in Skyfall, and another basic change to the Avenir Next font. 

One of our other possible titles is Stalemate, and so I created several more adaptations of the Avenir Next font, for examples that we might use as our own font throughout the entire trailer. We liked the Line running through the title 'Stalemate', as it represented the two sides in the film, the side who wants to kill the hostage, and the side who does not. The sides are unequal, being 2 against 1, which is also represented by the font being split into thirds. 

For our font, we are keen on using the font Avenir Next, with some form of our own customisation, as we will need to decide between the grunge effect, or the line running through the text. These effects may not be consistent between all text in our trailer, but we will definitely use the Avenir Next font for all text.

EL

Title name Ideas

We have produced this graphic using Wordle showcasing all the potential titles for our film. Many of them revolve around similar ideas, such as incorporating Dark or Three in to the title or centring the title around the key plot point of the film, the decision what to do with the girl. Ideally we also wanted a title which was only one word, disregarding The. This is because we thought that it would instantly tell the audience that this is a thriller film

Currently our favourite titles are:

• Stalemate - This informs the audience that the film centres around a conflict that can't be solved. We also like how it's one word as it stands out far more
• Relentless - This title sounds exactly like a thriller film, which is essential however it doesn't quite fit with the narrative of our film which may be confusing for audiences
• The Prisoner - This title immediately tells the audience about the one of the central conflicts in the film; the girl. The title is also short and to the point which is important in a thriller title.
• Deception - This title sounds exactly like a thriller film, which is essential however it doesn't  fit with the narrative of our film at all which may be confusing for audiences

AF

Title Background Graphics Influences

One of our ideas for one of our ident, the ink going into water looked so good that we have decided to use it for the background of our titles. If the ink is a deep red then it looks like blood. The plan is to shoot this on a clean white background with no reflections.

Several films has influenced us in this idea, in particular the horror genre where several trailers contain a final shot of blood dripping down.

'It Follows' a modern horror film final shot of the trailer is exactly this. In this a shot blood is flowing into water, with the title then appearing in the middle of the blood.

As you can see this effect is very similar to the look we are going for and have already achieved. Our ink probably wouldn't be as thick or cover up as much of the screen however. Our's though will certainly arrive from the top and fall into frame, similar to this example.

Another horror film which utiltises blood in it's title is Oculus. In this the blood is shown to be forming in several shots before the camera then is pulled out to show it dripping of the side of a wall with the text in the middle of it.

The white title stands out over the blood which is dripping down, our plan is to utilise water so that the blood is less thick however this shows how effective using this effect can be as the deep red catches your attention, along with the dripping blood which is very striking.

As much of Skyfalls opening credits are under water, there are several shots of blood in water.

The blood particularly in the second image is very influential to us, particularly as it looks similar to our attempt, the close up of the blood/ink twisting in the the water. This just shows how powerful the effect can be given that it was used throughout the opening credits to one of the biggest films ever made. Skyfall is also a thriller like our film, showing that this effect also fits into our genre.

Using Art of the Title I have also found another credit which uses a deep red and flowing water/blood. Hannibal's opening credits are very powerful and have been critically acclaimed. Our titles wouldn't be making any shape however and again this is for a TV show however several aspects can be used.

The white background works extremely well when combined with the red, this is useful as it's similar to our plan. The contrast in the colours makes the red pop out of the screen and therefore drawing your attention towards it.

AF

Ink in Water Ident/Title Practise

Above you can see our practise for filming ink going into water. Originally the plan was for this to used as an ident, however because of how effective we feel it is, we think it perhaps could be better served as the background for the film title. Using a deep red could perhaps give the impression of blood which would fit in with our film plot. After playing around with the speed of the footage we also found that having it is slow motion is perhaps the superior option as then you can clearly see the ink slowly twist and contort.

Several problems arose during this practise that would need to be fixed for the actual product, most importantly the reflections. These are extremely annoying and were an oversight on our part when filming this. Another area which needs to be changed is the outline of the bottle, if this effect is going to be successful for a film title then it needs to be a clean white with nothing except for the ink coming down.

AF
EL

Ident 2 Rough Cut

This is an adaptation from my Ident practice 7.  When playing with the look of the Ident, I tried to think of a good production company name.  I came up with 'Full Circle Productions', as with every revolution of the kaleidoscope it created a 'full circle', hence the invention of the name.  From our Ident research I knew the importance of choosing the right font.  The use of block capitals increases the attention to the name of the production company; I also spaced out the characters to the limit of the widest circle created and chose an imperfect font that is not fully white to reflect the imperfect changing nature of the kaleidoscope. I tried to add a slow effect to space out the pulses so that only one or two occur in the frame of the Ident, however this consequently made the frames jumpy.  I will have to investigate this further if I want to slow the intervals.

The Ident needs refining however I would like to use this for our final cut as i believe it has a professional feel to it.

EJ

Water Ident Practise

When approaching the possible visual design of our Ident, I was interested in using water due to its fluidity and multiple options available. I filmed all of the practices on my white kitchen surface, I believed that  this would give the Ident a professional feel.  However, due to this, normal water was hard to see against the surface, I therefore decided to use food colouring to 'lift' it off the surface.

Practice 1

For the first practice, I poured the purple water on the surface, and filmed at the height of the counter. I wanted to achieve the look of the water approaching the camera, this was best when the stream of water couldn't be seen. I then rewinded the video and found this had a more interesting effect. Although I was pleased with the effect, I felt it failed to look fully professional.  

Practice 2

In the second practice, I left the water to expand across the counter and after adding an effect over the top, was able to create a mirror effect.  I really like the mirror look however if we were to use this for our ident I would have to do further research or consider greater ideas on what could be reflected in the water.

Practice 3

In an attempt to try to contain the spreading water I used a plate, and poured onto it.  I felt that the overall effect needed something more to improve the Ident.

Practice 4

Whilst playing with Final Cut Pro, I found a kaleidoscope effect. I added this on top of the video from practice 3.   I really liked the patterns that were made, however it was rather inanimate. 

Practice 5

I used the kaleidoscope effect again but over a video of me swirling ink on a plate. In this video the white flashes are my hands moving over the plate.  Although this had an interesting effect, i felt that the unavoidable flashes need to be at more regular intervals. However when trying to apply this to the video by repeating my hand movements at regular intervals, it also repeated the intricate designs which made the effect less impressive.

Practice 6

Surprisingly I used water and milk to create this effect. I used milk as I wanted a liquid that had a different consistency to water and would allow it separate. The effect was good, but as with the other practices, wasn't as visually impressive as professional company Ident's.

Practice 7

This was my favourite practice.  I created it by swirling a plate and then adding the kaleidoscope effect. I would like to adapt this further, and see where I could take this

EJ

Marble Ident Practise/Ideas

One of our idents is going to contain partly something that we have filmed. Our idea that we particularly like is using marbles, this is due to the sound that they make when rolling and their perfectly spherical shape which makes them visually appealing, especially when you can see the inside of the marbles.

We thought that this test went extremely well, however we couldn't quite get our original idea, of a single marble rolling directly into the camera. This didn't work due to the surface that I was filming the marble on was slightly crooked to the side rather than directly towards the camera, this meant that I couldn't get a good enough shot of the marble. This meant I had to experiment and work with what I had. From my testing I found that the one that we all agree as being the best is the marble spinning, either slowed down or in real time. If we can get the marble spinning flat and not move around the screen then I think it could work very well as an ident.

AF

Ident 2 Ideas

We came up with several ideas for our ident which is filmed these include using marbles, ink or water.

Ink Ident
We thought the idea of the ink in water would look amazing especially in slow motion, we found several videos online showcasing how good it can look. Our plan is for the ink to come down from the top and then the name of the company appears

An ident that has influenced us is from Watch. In this ident the colourful fluid nature of the ink will look wonderful when filmed. This ident is 22 seconds however whereas ours can only be around 5, however this looks something we certainly want to achieve. We most likely however wouldn't be able to ink more than two colours at a time.



The ident which is shown below is similar to how we would want ours to look.



Marble Ident
We thought that the marble ident would work effectively due to the perfectly spherical marbles which when filmed would look beautiful. The sound of marbles rolling also could be incorporated into the ident which give the ident a recognisable sound.

I couldn't find any idents involving marbles however many different idents involve circles showing how effective they can be.

BBC One's many different idents all involve a circle in one way or another

Many different production company idents also involve spinning circles which is another idea that we are investigating with doing with marbles, these look extremely professional.

Water Ident
This ident would involve the use of water falling and splashing onto a surface, either in slow motion or in real time. We think this could work due to the almost unrealistic look that water can sometimes have. This ident may also involve reflection which works very effectively when filmed at the right angle in the right lighting. This ident could also involve the water falling onto a plate, this also links in the previous idea where I have talked about how professional a circle looks in an ident.

We are going to test out all these ideas and then work out which ones work the best as an ident and then explore that ident further.

AF

Ident 2 Influences

For our second ident was wanted to produce something that we had filmed. Very few idents are actually filmed so we think this should set us apart and grab the audiences attention.

BBC 2 have used several filmed idents over the years, some examples are below.

These idents contain a sans-serif 2 on a clean colour blocky colour. They are all extremely simple and instantly recognisable, which is one of the key aims of a successful ident. However our production company wouldn't be that well known and therefore it would be essential that we clearly show the name of the company. The bold colours are very striking and draw your attention towards the ident and makes it far more noticeable, this however is a tv ident and as ours is for use in a film trailer it needs to get to the point faster.

Film 4 have also produced a vast number of idents which are filmed.



The clear logo works very well, due to the white blocky font which stands out on the moving background. The slow motion works very well in this ident however again this is a ident for tv and therefore may not transfer into an ident which would work in a film trailer. The use of water is something which has influenced us in several of our ideas, due to the magical-esque qualities it possess.

Other idents which have influenced us include Pixar and Dreamworks, both of these are computer generated however they both contain realistic movement, however they are both film company idents and are both very iconic.




These two idents are both farily simple but very effective, which is something we definitely want to emulate. The serif font works extremely well, this tell us that we should probably attempt something similar. The water effect is the Dreamworks ident is also powerful along with the use of reflection, as stated before the use of water is something we are going to attempt.

AF

Sound Plan

For our sound, we particularly liked the Disappearance of Alice Creed trailer, as well as Welcome to the Punch trailer, as they both effectively used layers of foley sound over the soundtrack. For our soundtrack, we want a low key rhythmic beat which slowly builds throughout the trailer. This should be layered with some form of synth sound that repeats a melody when the most suspenseful scenes are on screen. This will all be layered by foley sounds, some of which we will record ourselves, such as the water drop sound, and others we can find online for free. Our music producer will be Joe Reeves, who creates his own music and posts it on soundcloud. His link is below, and he creates various styles of music, including more alternative rock, but also more suspenseful piano pieces, such as his most recent work titled Spilt. Over all, we will ask him to create a suspenseful piece, with a heavy background beat to fit out trailer. We will send him early edits of the film so that he gets a feel for the timings, and thus he can fit the music to the trailer, with beat drops, pauses and moments of silence worked into the soundtrack at times of dialogue within the trailer.

https://soundcloud.com/joe_reeves/tracks

EL

Foley Sound Plans

In our trailer we will need to have a large number of Foley sound, some we will be create ourselves and other we will have to download.

We will need:

• Water Drip - This can easily be reproduced from a running tap or I have already found a very effective sound clip which I used during the anamatic
• Panting - This will have to be produced by us, again very easily and where ever we want. We will need a large amount for different shots so it is important that we record a variety
• Impact Sound - This sound will have to be produced on set while filming in order to get a realistic sound
• Deep Breathing - By us again can be produced any where
• Rustling sounds - Will have to be made by us on set
• Door Bell - This will be extremely easy to make on set
• Door Slam - This will be made by us on set
• Zipper - Will be produced by us on set however it would be possible to download one of the internet
• Car Door Slamming - Can be made by us at any point
• Heavy Breathing - Made by us at any point
• Shovel digging - Could be made by us on set or it is possible to download one as the one used in the anamatic was very successful
• Crying - Will have to be produced on set
• Gun shot - We will have to download this sound clip as it wouldn't be possible for us to produce it

As you can see we have a lot of foley sounds to produce, it shouldn't be too difficult though as using the directional mike you can get a very clear sound which we can then layer over the music and dialogue

 

 

Above you can see some example of the foley sounds which we would use and how we would layer them into our product. All of these were found online for free for the purpose of our anamatic, however the online one that we won't try and produce ourselves is the gun shot.

AF

Sound Practise

For this practise we shot two two scenes, one in a large room, which has a lot of background noise and a scene outside. We used a stereo mike for the scene outside and a rode directional mike for the scene inside.

In the scene in the large room, several problems occurred such as the large amount of background noise which can be heard, hopefully when we film our trailer we won't encounter this problem due to us not filming at locations with lots of people, however we need to make sure that when we are filming we have silence. In this scene we the rode directional mike also fell into the shot for a second before moving back out. This is something we definitely have to avoid and therefore need we need a dedicated sound guy who will be able to hold the boom pole steady for a long period of time. We also need to check through our footage after we have finished to make sure it hasn't slipped in. Overall I felt this scene went well apart from the minor slip up of the boom pole falling into shot, it went extremely well. The background noise was frustrating however it was unavoidable as it was such a large room with lots of people in.

For our next scene we filmed outside using the stereo mike. This scene went very well, unfortunately we couldn't find the setting to tune out the wind and so this can be heard throughout, when filming we should aim to turn on this setting in order to give our film a more professional feel. The mike picked up all the sound even from quite far away very clearly and didn't come into shot once, so I feel that this scene was overall quite successful.

AF

Sound Research

The Disappearance of Alice Creed



The sound doesn't start until 11 seconds into the trailer, when the ident comes in and non diegetic crackling sounds sound bridge into the pulsating beat, which is quickly layered with foley screaming. This stops with a small boom effect, at 17 seconds where there is a small montage, showing diegetic foley sound of drills, staple guns and ropes barricading the room. The soundtrack really kicks in around 25 seconds, which consists of a snare drum beat, and this is layered with foley sound of doors opening, cars driving and diegetic speech. At 44 seconds the music stops on another 'boom', and the beat builds again, in a faster tempo and different style. At 1.10, the final act starts, and the soundtrack develops into an instrumental piece, picking up pace as the montage plays out. Overlaid are foley sounds of vans driving and guns shooting, until the title comes up and a final gunshot cuts off the soundtrack. The beat and style in which the narrative graphics are shown is something we will consider using in our own trailer.

Welcome to the Punch

Welcome to the punch starts with a sound bridge of atmospheric sound, as well as non-diegetic police sirens. The layers of foley sound build the intensity while a high pitched synth comes to a crescendo around 15 seconds in. The sound stops, as only dialogue is hear, making what is being said more dramatic. There is a foley non-diegetic sound of a helicopter played over the ident, which fades out as the snare drum and synth is played again, at around 27 seconds into the trailer. The soundtrack builds, with added drums and rhythmic beats until 1 minute into the trailer, were there is a pause in the music and only someone singing, which drops at 1 minute 15 to build again for the final act, the montage. The foley sound layers, with car crashes, shootings, explosions and speech which builds the suspense, until it comes to a halt as the title comes up.

Hummingbird

 

Like in many thrillers, the trailer opens with a boom at 2 seconds in. This is followed by asynchronous sounds of police car sirens against as the opening image of the city of Soho is shown. The sound boom is used throughout most thriller trailers and is also used in Welcome To The Punch, hence we will use this in our trailer. 10 seconds in, there are sounds of an alarm going off keeps the audience interested as it builds the tension. This effect is often used early on in the trailers, to grab the audiences attention early and keep them watching. In our own trailer we want some foley non diegetic sound effects to have this effect on the audience. 15 seconds in the soundtrack begins. The ticking clock creates suspense, which is the desired effect for our product, as well as emphasising running out of time. 21 seconds in the trailer it continuously uses the sci-fi type boom to hold the tension at moments of importance. 44 seconds in, the orchestral style soundtrack begins, with the rhythmic beat coming from the strings themselves. 1 minute and 5 seconds in, sound booms and orchestral noises are used. We would like to use these traditional thriller foley sounds so that our trailer fits into the genre. The soundtrack is overlaid with foley sounds to build the tension, keep the audience interested and reveal small elements about the plot. The sound used in this trailer adheres to the thriller genre, and will influence us in our media product.

EL

Narrative Graphics Plan

After doing research into narrative graphics, I found a key element was for the lines of text to be presented boldly and kept short.  A working narrative we have is "Three men; Two choices; One decision". We liked the idea of a countdown to build the tension and the simplicity of the sentences. 

I began with a modern sans serif font in black against a white background.  Although simple, if shown correctly, black against white can create a powerful bold effect, especially if shown in a predominately dark colour palette trailer. I then experimented with a much bolder font which evoked a more classical action film feeling. I prefer the more modern font as I believe it leaves the audience with less presumptions about what the film will be about and allows them to decipher it themselves.  Furthermore, our action thriller is set in the present day and I believe that a lighter looking font will reflect this. 

I also wanted to experiment with what the effect would be with a different colour. I choose a dull blood red to signify the possible death and dark nature of the film.  This colour will also connect with our title, being shown against flowing ink, which itself could be seen to resonate blood.  I did like this look however I felt it lacked the impact factor we are looking for.  

To contrast, I later experimented with white against a black backdrop.  I liked this overall look the most due to its punchy and eye-catching nature. The white also lifts off the black making sure that  the audience sees the text even though it will only be visible for a limited number of seconds.  However, if our trailer ends up have a predominately dark colour palette, this may cause the narrative graphics, if they were in this style, to blend in with the visual images.  We would not want this as the narrative graphics break up a trailer and feed the audience vital information about the core plot of the story.

We know that we want to keep the graphics clean and with bold colours. However, when we approach our final narrative graphics, we need to first consider the overall colour palette of our recorded footage that will allow us to make a judgement upon the backdrop.  

EJ

Reviews Plan

We plan to include graphics throughout our trailer however we wont be including any graphic saying the director or actors or any of there previous work as every one is unknown and this time would be better spend showcasing the reviews.

Therefore our current plan is to have:

• 3 narrative graphics which are all shown in the first and second acts of the trailer
• 3 reviews which are all shown on in the final act
• Title
• End credits 
• Release date

The three reviews will appear in the final act of the trailer, therefore they need to be fast paced and build the tension and excitement for the film. It's also essential that we include the name of reviewer, so that the audience know the kind of film they are watching and know that it's from a reputable source.

• "A perfect thriller" Empire - It's important that the audience is aware that the film is a good thriller, as there are many bad ones that come out throughout the year. Empire being a very reputable source will encourage audiences to follow it's opinion. Empire is a very mainstream magazine, however it does also include reviews of slightly lower budget films, which includes our film. 
• "The smartest film of the year" IndieLondon - We also need to include a review from one indie magazine, in order to attract a wide range of different demographics. By stating that our film is smart/intelligent it may attract people who had previously never thought about seeing it.
• "Exhilarating" Times - One review should come from a well respected British newspaper and should contain a single word, this speeds up the pace of the graphics and makes the film sound exciting and something worth seeing

Currently these are the reviews which we will use however after we have created our own magazine we may wish to change the name of them. This will be very easy to do at a later date.

The plan for the graphics is to use the same font that will be used for the title in order to keep our trailer consistent. We would most likely use a black background and white text, the text will most likely also contain the smoke effect which we may also use on the title. The size of the text is also very important and the review will be larger than the magazine name as that is the least important section. The review would be in a different section of the screen each time and slowly enlarge for the three seconds its on the screen, this will be in time to the music.

A mock up for how it may look is seen below, this isn't the font that will be used however this shows a typical placement and arrangement along with how it potentially could look

AF

Credits - Reseach and Influences

Disappearance of Alice Creed


Order of credits as they appear on screen and why:

• 0.11secs - 'CinemaNX' appears on the screen. This is the production studio for the film, generally the production/distributors ident or name appear before anything else. This is a general convention for all trailers
• 0.16sec - 'Everything was prepared' - the first narrative graphics appear. This is setting up the trailer for the viewer. The font is blue is slightly distressed behind the text. Unlike many other trailer the text isn't in centre of the frame and is instead just below the centre.
• 0.26secs - 'Everything was planned' - next narrative graphic. Similar effect to the last one in that it is setting up the film/trailer. Notice the repetition of Everything was p..., very effective in attracting the viewer. Building excitement among the audience watching as it adds a sense of pace to the trailer. Same font as before
• 0.35secs - 'Everything was predicted' - Same effect and font as before
• 0.39secs - 'Except this' - First time it has deviated from the formula, however still repetition of the E. I think this is successful as by changing it up, it tells the audience that the trailer is moving into the next act
• 1.09secs -"Twist after Twist..." - Review shown, encourages the audience to go see it due to them believing it to be a better film
• 1.15secs - "A perfectly formed thriller..." - A review shown yet again, reinforces to the audience that it's a good film. The reviews are also phrases which someone thinking of seeing a thriller film wants to hear, therefore carefully chosen quotes are important
• 1.20secs - "A proper nail-bitter" Empire - Another review, first one to also say the reviewer, due to Empire being a very well respected film magazine, meaning people are far more likely to view it based of it, however it makes me feel far more uneasy around the other two quotes as it's not said where they are from, making me question of legitimacy of them. Again a phrase that people want to hear
• 1.25secs - "Ingenious" The Times "Scorching" Daily Mail '4 stars' Total Film - Another three reviews shown. Each saying the source, all reliable as seen above this makes me uneasy around the first two reviews. The use of stars instead of a quote for Total Film, is visually interesting as it is the first non-text used
• 1.31secs - 'The Disappearance of Alice Creed' - Title of the film shown
• 1.34secs - End credits - stating everyone involved in the film, a necessity to have
• 1.40secs - Release date and website - Shown at the very end, in order to keep the viewer watching. The website is in a far smaller font, showing how it is far less important than the release date

No actors or directors names are shown at all. This is very unusual for a trailer and is due to the actors/director not being well known at all and therefore holding no star-power meaning nobody would see the film due to them being in it. The studio has therefore taken the decision to put in more reviews in to the trailer in the place of where those names would go, this was in an attempt to draw more viewers in. This trailer has a lot of credits in it, mostly due to the 4 for the reviews. I feel the credits aren't that successful in many places as I feel that there are too many with many only having around 5 seconds between them. However I do really like the alliteration in the narrative graphics as I feel that it very successful in drawing in viewers. We however didn't overall like either the font or the colouring, I feel as if the blue is unsuccessful and a white would be more effective. The font is also not very interesting and quite standard, in our trailer we would be looking for a font which is slightly thicker.

Welcome to the Punch:

• 0.19secs - 'Momentum Pictures' - production company introduced, again shown first however this time it is slightly further into the trailer
• 0.37secs - 'In 2013' - non-specific release date shown very early. This creates excitement and adds pace to the trailer due to it's short, snappy nature. Thee text is in the centre of the frame and has a transparent effect meaning that you see blue light and some movement through the text
• 0.41secs - 'Know' - Again adds pace and creates excitement due to its quick, simple nature
• 0.45secs - 'Your' - Same as above
• 0.51secs - 'Enemy' - Same as above
• 1.08secs - 'From Executive Producer Ridley Scott' - Ridley Scott larger than other text highlighting his importance as he has the star-power to entice people to see the film.
• 1.42secs - 'Welcome' - Instantly see that the title is going to be introduced in the same way as before
• 1.43secs - 'To'  
• 1.43secs - 'The'
• 1.44secs - 'Punch' - Title shown extremely fast, 4 words in 2 seconds. Effective and fits in with the style of the rest of the trailer, short and snappy and increases the pace of the trailer
• 1.44secs - 'Welcome to the Punch' - Full title shown
• 1.48secs - Credits and release date 'Coming Soon' - Credits revealed at the end, as per the conventions. Small moment of action between the title and the credits which is fairly common for thriller trailers. Coming soon in a larger font to notify the audience

Again no director or actors names are shown throughout the trailer, I feel this is a strange decision due to the main actors James McAvoy and Mark Strong both being well known and respected actors. Eran Creevy is less well known, so that is understandable. The studio has instead taken the decision to only show Ridley Scott's name, who is obviously a very well known director, this is in an attempt to attach his name to the film. No reviews are shown which is again an odd decision, the trailer instead decides to show more of the introduction to the film and the characters. I particularly liked the faced paced nature of the graphics, which greatly helped speed up the pace of the trailer

7 minutes:

• 0.20secs - 'Starz Digital' - production company name, shown very late in the trailer and only appears for a less than a second, as it fades in then fades out almost instantly 
• 0.53secs - 'Out of Luck' - first narrative graphic, thick long white text all in capitals, stands out on black background, sparks going on behind.The text is in the centre of the frame
• 1.02secs - 'Out of Options' - same as above
• 1.08secs - 'Out of TIme' - same font style as above. Repetition of 'Out of' is striking and makes the text far more memerable
• 1.27secs - '"A distinctly modern heist flick..."' - the first review appears, three quarters of the way into the trailer
• 1.32secs - '"Crackling with energy" The Moveable Fest' - Important to state where the review came from, gives a far better impression. The place where the review came front is in the same font just far smaller and grey rather than white
• 1.36secs - '"The tension never lets up" The hollywood reporter' - As this is a far more reputable source the text font is now the same colour as the review, white rather than the grey like the last review. This is certainly due to this source being far more well known
• 1.53secs - '7 minutes' - Title of the film comes up
• 1.59secs - Credits - moment of action   between the title and the credit. No where near as many credits on the trailer compared to the other's I've looked at
• 1.59secs- Release Date and social media - This time the text is yellow, big noticeable change, definitely grabs your attention. Font is still the same. Social media hashtag at the bottom so viewers can interact and find our more about the film. Stays up for 4 seconds, quite a long time

Again in this trailer there was no actors or directors names shown; this is appearing as a common theme across this genre of films, perhaps it is due to the extra graphics slowing down the pace of the trailer? We all really like the graphics in this trailer. Especially the text font, the amount of narrative graphics and reviews. The trailer also reiterates what the other trailers have shown us which is that it's essential to state where the review came from and to have some form of repetition in the narrative graphics.

The Town:

• 0.07secs - Warner Bros - as seen in every trailer, the production company logo is shown, WB as the biggest compnay is shown right at the start
• 0.30secs - Legendary Pictures - Next production company
• 0.31secs - GK films - Final production company shown, final two shown for around half a second each
• 0.37secs - 'This fall' - Release date comes far earlier compared to the other trailers I've looked at. Big bold lettering, all capitals. A metallic colour on a black background
• 1.05secs - 'From the acclaimed director of Gone Baby Gone' - reminding the audience of who the director is. The film is in the same font as before however the other part is smaller and slimmer
• 1.14secs - 'And the studio that brought you The Departed - reminding the audience that this studio aslso produced a very successful film, gives the impression that this film would be of the same standard. Same font layout as the previous credit
• 2.25secs - 'The Town' - Same font as for the previous credits however this time the Town is is very large and covers up a large portion of the screen

Like all the trailers I have looked at no actors or directors names are shown, this one however contains one credit referencing another film which he directed. The font in this trailer is similar to how we want want it, bold but fairly slim. The metallic effect also worked and therefore that may be something that we want to look into. This trailer also contained no narrative graphics or reviews, which we are going to have. This film is high budget containing A-list actor, meaning it doesn't have to mention the reviews however ours will.

AF