Tuesday 8 September 2015

Jurassic World - Market Research Film Trailers

  • Institution - Universal Studios, Legendary Studios - high budget lots of effects
  • USP – dinosaurs and non-stop action with the occasional joke. Chris Pratt is also a very bankable star coming off Guardians of the Galaxy. 
  • Genre – Deep pulsing music sets the genre as a fun action film with darker tones
  • Mood- Light hearted at times, the joke but can be dark at times with lots of death and destruction. 
  • Target audience –appealing to all ages due to the darker moments and action for adults, and has the dinosaurs for children
  • Many people would see it for the effects - the dinosaurs
  • Also a sequel of a well loved franchise so therefore has a large pre-existent audience that has been waiting for ages to see the film
  • The trailer builds up to the shot of the new dinosaur at the end of the trailer. As throughout the trailer you only see glimpses of it and what it can do not all of it 
AF

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