Insidious: Chapter 3 - Market Research Film Trailer

• Institutions – Blumhouse, made other horror films such as Paranormal activity and Sinister so you know what you're going to get, Focus, Eone
• USP – sequel of well known franchise, plently of jump scares, dark mood,
• Genre/mood- first all happy, then becomes terrifying, conforms to many horror tropes, such as attractive female lead, suspenseful music, jump scares, attract audiences who are fans of that genre
• Target audience – adults who aren’t scared and are familiar with the franchise as it's the third film and is a prequel
• Conforms to the set of horror trailers – 1. opening introduction, 2. an event which changes everything, 3. the scares and thrills
• Well known franchise so title shown several times throughout in order to remind the audience of the franchise 

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