Final Version of De(i)fied

This is our final version of our opening



AF/DY

Preliminary Task

In this assignment we had to show our ability to do a match on action, shot reverse shot and that we don't break the 180 degree rule. This was the first time, I had used the camera and tripod without any assistance from any one else, but I feel like this helped me become much more confident with the camera and understanding it. When filming we also made sure that we took as many shots as possible as I felt that it was good practise for when filming our actual opening. One of the most challenging parts of this task was not laughing while filming, this means that we had to redo many shots. Another problem was the background noise, we managed to turn the noise down slightly in editing but it in some shots when there is dialogue this wasn't possible so you can notice a definite change in the background noise. The editing process wasn't that difficult as we were quite efficient with doing the correct shots and we had already mapped out how we wanted it to look, so the editing didn't take much time.

Evaluation: Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product

The aim of the preliminary task was to introduce us to using the camera, tripod and Final Cut. It allowed us to practise the basic techniques of film making, shown by the briefing for the task which was to include a shot reverse shot, a match on action and to not break the 180 degree rule, after completing these we then also included several other shots including wide shots and close ups. This task was extremely helpful to me as it made me vastly more confident with using the camera as I was shooting it myself, as on the previous occasions it had been as part of a group and because it gave me another opportunity to use Final Cut and helped me understand how to cut shots together to create a fluid motion, again this task was more helpful than the previous one (The Package) as I had to edit it myself.

Sound
For the preliminary task I didn't use any external recoding and just used the inbuilt microphone on the camera, this gave a good enough sound quality for the purpose however looking back at the task it contains a large amount of background noise, this was mainly due to us filming at break and having a window open next to where we were filming. We took this on board when filming our coursework and therefore used the digital audio recorder in order to get clear dialogue, although we cut out most of this dialogue during the editing process we still used several recordings, the main one being the heavy breathing at the end of our opening. This enabled us to enhance the volume making the ending much tenser and also allowed us to loop it several times. This meant however that we had to sync up the sounds to her mouth moving, this was challenging and took several slight adjustments before we were happy with how we had got it to look.

The preliminary task also didn't include any non-diegetic sound, whereas in our final piece we have three different pieces of music. This meant that  we had to learn how to effectively transition between them, this is the one area I would most like us to improve in as at several time during the opening the music brings you out of the film due to rough transitions, this reduces the quality of the film. It was however the best we could do and took a long time of fiddling around with only slight adjustments.

Planning
The biggest difference between our final piece and the preliminary task was the planning that took place. For the preliminary task, all of the shots were thought of on the spot where as for the final piece it took months of planning to prepare, with us producing storyboards and shooting schedules. The storyboard that we produced was the most helpful to us when shooting as we were constantly referring back to it, as to see what we should be doing next. This shows to me that the most planning you do, the more relaxed you will be. I was happy with the amount of preparation that Diana and myself did and it really helped us on the days.

I also learnt a large lesson in organisation while making the opening as was responsible for taking care of the equipment on several occasions and sorting out telling where the actors to go in order to meet at the locations. The latter I have learnt a large amount in as on one occasion I thought I had it all prepared but due to unforeseen circumstances we started filming an hour late. This has taught me to always have a back up plan and to always know the relevant details needed perfectly or some people may end up getting lost and become fairly annoyed at you.

Camerawork and Editing
This is the area looking back at the preliminary task that I have felt I have learnt and progressed the most. For the preliminary task the only shots used were shot reverse shots and match on action, these are all now relatively easy shots to film and don't include any of the shots we found the most difficult; the pans or zooms. We found these the most challenging and had a large amount of out-takes on them due to us finding it difficult to get a steady shot throughout or getting a steady speed. Our final piece (shown below) uses a wide array of different type of shots from panning, to establishing shots to over the shoulder. I have learnt that by using a wide variety of different shots, it manages to make your audience engage more in the content as it is more pleasing to watch.

The preliminary task also didn't contain any titles or effects at all, this is another area I have learnt a lot about because of the time we spend researching different fonts and learning how to use Motion in order to learn how to move the titles in a certain way. The main area that we have learnt the most in however is the colour correction, as you can see from looking at the other post or looking at the rough cut and comparing it to our final piece, we heavily altered the colours. This was our intention from the start and we are delighted we how it turned out, we learnt a great deal from doing this from what makes up certain objects to what colours are best for changing to achieve a certain mood. We managed to learn all this simply by adjusting the values until we got the desired effect and then matched that same tone throughout all the different shots. This took a large amount of time and therefore we are happy that we have been able to take so much away from doing it.


Overall since the preliminary task we have not only learnt a lot of technical skills such as using the camera or Final Cut but also organisational skills and that it pays to be prepared, all of these skills can be applied to future projects. The amount of research that we did into our film was also extremely helpful as it gave us a valuable insight into our target audience and allowed us to create something which hopeful fits in with that style. On the whole the improvement in our skills in all areas has meant that we have been able to create a far more professional final product than it looked like we would have been able to do from looking at the preliminary task.

AF

Evaluation: Question 6

What have you learnt about technologies from the process of constructing this product?

Below is a prezi explaining our experiences and thoughts on all the technology used during the process of making our opening. 

AF

Evaluation: Question 5

How did you attract/address your audience?

In order to address and attract our audience, Adam and I included a variety of cues and conventions which our young adult demographic would be able to identify with, combined with some concepts they would rally against, instead. This manifested predominantly in our choices of cast, action, costume, setting and soundtrack.

The characters' clothes in this opening sequence were amongst the most vital components of both their personality and relatability. Whereas Mal, the girl from our planet, wears the casual, average clothes one would expect of a teenager forced to live on the streets (comfortable hiking boots, a warm coat, jeans), Al's costume was designed specifically to be strange in terms of both its unsuitability to the weather and its jarring style and colour. This would hopefully create a ripple in our young adult audience in terms of forcing them to ask themselves who and for what purpose would dress as strangely and uncomfortably as her, therefore hinting at her extraterrestrial origins. The perception of Al as weird and Other is understandably one of the core concepts of our film; the viewers are supposed to relate to the both physically and metaphorically more human Mal, up to the point when Al's characterisation develops enough for her to be accepted by them as well. In terms of this, our choice of cast was also important; the leads had to be representative of our target audience to allow greater identification, making the contrast of Al's behaviour greater. We also did this in order to go against certain annoying stereotypes forced upon female heroines in many sci-fi and thriller films (such as their status as damsels in distress, or their characterisation as two-dimensional as opposed to humanly flawed, individualistic and generally well-rounded).

The setting and choice of action in the case of our film go hand in hand to an extent in attracting our audience. The bedroom of the girl whose identity Al has stolen, in particular, would have hopefully appealed to our viewers due to the variety of pop culture references present in the posters on the walls (including the Batman and Superman logos). Al's strange speech pattern and behaviour, however, would conversely have hopefully alerted them to the fact that something didn't make sense about someone being so well-acquainted with our world and yet unable to interact successfully with others (in fact, this behaviour may instead be seen as a comment on the mental state of a lot of teenagers). The fact that a character of our audience's age commits a crime in this sequence is also resonant of the stereotypically perceived need found in most young adults to rebel or transgress authority and rules, hopefully adding a higher degree of excitement to the narrative. Similarly, the fact that the action begins in a large but mostly unidentifiable city hopefully brings it closer to home for certain viewers, allowing them to imagine it's occurring somewhere near them and lending a sense of immediacy to the plot.

The final component of our address of our audience was the acoustic guitar soundtrack we used to help establish our film as part of the indie genre. The lyrics version would have arguably been more apt in communicating such an atmosphere, but I digress. The guitar line, being fairly simple and easy to duplicate, would hopefully inspire an element of fan imitation, as many viewers of indie films are statistically partial to playing guitar themselves. The cultural relevancy of this instrument, therefore, would hopefully bolster our audience's ability to relate to and immerse themselves in the story.

In conclusion, we attracted and addressed the audience of our film via attempting to appeal to the socio-cultural layer our film is targeted at due to its indie sci-fi thriller genre, as well as by making our characters as relatable to our chosen age bracket as possible. All this would hopefully allow our audience to feel almost part of the story in terms of feeling that the events of the film could happen to any average person on earth; even them.

DY

Evaluation: Question 4

Who would be the target audience for your media product?

The target audience for our media product, according to the research we've done both before and after creating our film, is likely to be predominantly female and within our own age range (15 to 21). This perfectly lines up with our initial target demographic, which we anticipated due to our two leads being female and the unusual, youth-oriented genre combination of the film. The fact that indie sci-fi thrillers aren't common in the industry, however, meant we had to be particularly specific about the types of people who may be willing to watch our film.

Of course, the above is also dictated by the certification of our film; 15, meaning we would be able to include any theme, "providing the treatment is appropriate for 15 year olds." (Source: BBFC) Rather than limiting our work, however, I believe the above criteria makes the production of the film itself more interesting and challenging. Instead of blindly, callously and often gratuitously revelling in dubious themes like a lot of 18-rated products do, this certification would allows us to explore a greater morally complex and directional take on anything we include. Additionally, a younger age of certification broadens our demographic to 3 years below what it would be had we gone for a higher one, meaning our revenues are likely to be equally higher due to this expansion; a fact that is very important for independent studios like ours. The typical cinema which would take us on - most likely an art house-oriented chain like Picture House - would be another limit on our audience outreach, focussing mostly on people who don't have enough time or money to consistently go to multiplex cinemas. A set-up like this is perfect in terms of reaching students of all ages, especially, as well as anyone else oriented around indie productions such as ours.


The survey we conducted after our screening roughly followed the pattern of the findings from our previous online poll and vox pops. It was constructed of two parts (one on the individual's general film preferences and the other on their opinion of the film). It contained the following questions:

PART 1

1) Please circle your gender.

Male                Female                        Other

2) What are your 3 favourite/most watched film genres?

Action              

Adventure

Comedy           

Crime

Drama

Historical

Horror 

Indie    

Romance         

Sci-Fi

Thriller                        

War

Western

3) When was the last time you watched a film? (Please circle most appropriate timeframe.)

A year ago       6 months ago              1 month ago    1 week ago      

                                3 days ago       Yesterday

4) Where was the last time you watched a film?

Cinema            TV        DVD     Legally online              Illegally online            Other

5) What was the film’s name? 

_________________________________________________________________

6) Did you enjoy it? Why/Why not?

__________________________________________________________________________________________________________________________________

PART 2

1) Do you have any criticisms of the ident? (e.g. too short, too difficult to read)

__________________________________________________________________________________________________________________________________

2) Could you clearly understand the dialogue throughout the feature?  If not, what was the problem? (e.g. too loud, too quiet)

_________________________________________________________________

3) What was the best/your favourite part of the film?

__________________________________________________________________________________________________________________________________

4) What was the worst/your least favourite part of the film?

__________________________________________________________________________________________________________________________________

5) Do you want to know what happens next? If so, what do you think does happen?

___________________________________________________________________________________________________________________________________________________________________________________________________

6) Tick/colour in the amount of stars you would give “De(i)fied” overall.

*~That completes the questionnaire. Thank you for watching and participating!~*

We received 11 responses, although not every question contains a full set of answers due to people refusing or forgetting to answer certain questions. The first half of this information was fairly easy to process into graphs, as most of it was quantitative, but the answers to the second half had to be compiled and assessed in separate paragraphs in order to decide our precise demographic and draw out exactly the type of audience who would be likely to not only watch out film, but enjoy it, too.

According to the graphs Adam created, our demographic remained predominantly male (54.5%), and our target age range of 15-21 remained partial to the Action, Horror and Comedy genres. They were all fairly avid consumers of film, with no one watching a film longer ago than around the 1 month mark, and most seeing one within the last 3 days - an encouraging sign, as this means our target audience was well-chosen for our type of product. The significantly less encouraging result was that of the mode of consumption: most people, 36.4%, said they watched their last film illegally, which isn't fantastic news for a low-budget independent film such as ours. However, there's little to be done about this fact; it's simply a factor to take into consideration should we have reached the marketing stage of our film, as we would have to make the campaign appealing enough for people to want to watch our product in the cinema as soon as it came out as opposed to waiting for an illegal torrent to surface. The fact that our audience's enjoyment of our work averaged at 4 out of 5 stars indicates that this shouldn't have been particularly difficult to achieve.

The qualitative results of our survey gave us more of an indication of the tastes of our average viewer, meaning we could appeal to these more successfully both within the remainder of the film itself and within its promotion. The results (in a randomised order) were as follows:

What was the name of the last film you watched? Did you enjoy it? Why/why not?

1) “Super Troopers” – Yes, because it was hilarious.
2) “Home” – Sort of; it was childish but had some good moments.
3) “Incredibles” – Hell yes; this is my favourite animated film. It’s got great characters, a great story and a cool animation style.
4) “Ex Machina” – Yes, it was a very interesting story with a great cast.
5) “21” – Yes, a great, fast-paced, realistic film with a great plot.
6) “Treasure Planet” – Yes; this was my favourite film when I was younger.
7) “Theory of Everything” – Yes. It was very moving; an interesting perspective on a fascinating life.
8) “Theory of Everything” – Yes, as it was poignant and moving (although a little too romanticised).
9) “Fifty Shades of Grey” – No, it had no plot.
10) “Say Anything” – Yes, because I love 80s movies and it has a great premise.
11) “Fight Club” – …It was alright.

Do you have any criticisms of the ident?

1) Too short.
2) Too short.
3) Too short.
4) Too short, but what I managed to see was cool.
5) Too fast and quite blurred.
6) The text could have been brighter or a little clearer.
7) Eh.
8) Clear.
9) Great.
10) It was good.
11) (One person neither knew nor asked what an ident is.)

Could you clearly understand the dialogue throughout the feature? If not, what was the problem?

1) Uneven volumes.
2) Slightly too quiet.
3) Too quiet.
4) Too quiet.
5) Yes.
6) It was good.
7) Very clear.
8) Yep, all good.
9) Yes.
10) Yes, ‘twas great.
11) Yes.

What was the best/your favourite part of the film?

1) The raccoon hat.
2) The businessman colliding with homeless girl.
3) The typeface.
4) The pan scene.
5) Good cinematography and other shots, transitions, etc.
6) The reflection part.
7) The titles were really good. Also, the intense ending that built up against the wall, plus the window reflection shots.
8) The colours.
9) The “Hello, mother!” scene.
10) The repeated movement through the gates and the mother scene.
11) The beginning was really good. I liked the close ups.

What was the worst/your least favourite part of the film?

1) Flawless. Or maybe not very smooth transitions for the music.
2) Actor’s eye contact with camera.
3) Difficult to understand storyline.
4) Storyline too hard to understand.
5) The transition of the title was a bit amateurish.
6) All the standing around.
7) The weird-looking girl in the raccoon hat. (A comment by the actress who played said weird-looking girl.)
8) (Blank)
9) (Blank)
10) (Blank)
11) I have no idea!

Do you want to know what happens next? If so, what do you think does happen?

1) Not really.
2) Yes. I would guess that the following persists, but I’m unsure of what the outcome of this would be.
3) Yes; I hope there is a thrilling CHASE between the two characters or maybe an interaction.
4) No. Bad things.
5) Yes… I think one girl confronts the other :)
6) Yes, they save the world!
7) Not really. But I think the girl in the racoon hat follows the other one, Terminator-style.
8) Yes. One girl murders the other in an attempt to put more action into her life.
9) Yeah. She probably escapes.
10) Yes! I think the girl in the racoon hat wants love and will find it in unexpected places.
11) (Blank)

The above information makes the kinds of people we can expect to watch our film fairly obvious. The answers to the first question indicate a wish for emotional experiences in films. The adoration of animation, especially, exhibits a sentimentality likely owed to the child-to-adult transnational age of our target audience. Similarly, plot was clearly important, as it was mentioned in at least 3 of the 11 responses. This is good for our film, as it contains its fair share of poignant scenes centred around character development, as well as a cohesive, original take on an admittedly fairly cliché overarching plot.

The massive variety of responses we received in terms of what what good about our film is interesting in terms of showing that, as long as we hit the correct demographic, different people are likely to find different things to enjoy about our work, which is an encouraging thought. The humour of the "Hello, mother!" dialogue was appreciated a little more commonly however, correlating with our audience's interest in comedy films. 

The fact that many of the answers on what our audience enjoyed the least were left blank is similarly pleasing in terms of showing that our film succeeds in grasping this demographic's attention successfully, furthering our confidence that we picked the correct market for our piece. The fact that 2 of 11 people found the plot confusing would ordinarily be a negative sign, but I personally maintain the confidence that, if we were allowed to shoot more footage, the premise would become one hundred percent clear fairly quickly due to the standard cues and conventions the rest of the film would exhibit to establish it as a sci-fi thriller. 

The overwhelming positive response we received in terms of whether the audience wanted to continue watching our film (7 out of 11) is the deciding piece of evidence which proves that the demographic of an almost even 50:50 gender split within the older teen/young adult range is right for "De(i)fied". The fact that most of our audience members couldn't guess what would happen next is also perfectly in line with the thriller genre we worked in; after all, if the audience is sure about what will happen next at all times, the film has failed as a thriller! (The deleted final scene of our opening can be seen in our second rough cut, showing that despite a wide range of responses on what could occur next, our hints throughout the opening were sufficient to allow 3 of the 11 people to guess the next scene at least roughly, we had secured a decent level of continuity in terms of plot.)

Aside from researching our target audience, we also used this questionnaire to unveil any problem areas our audience found in our work. The criticisms we received of our ident were, sadly, impossible to remedy, as the most common response we got was that it was too short (5 of 11), but we had already gone over the 2 minute time limit by around 3 seconds. The fact that it was also found to be somewhat difficult to read (2 of 11) was also essentially out of our hands, as despite all our practice on Motion, we couldn't find a way to space the letters of the afterglow any further apart without having the text go out of frame. The presence of positive responses (3 of 11), however, assured us that we would just have to write all this off to experience. However, the volume of the dialogue, which 5 of 11 people commented was too low, was something we went back and adjusted slightly, hopefully heightening the quality of our work somewhat.

In conclusion, the above information not only confirms our previous assumptions about the audience of our film, but also makes it clear what we would have to alter or do better in order to cater to a larger audience in future projects. 

DY

Evaluation: Question 3

What kind of media institution might distribute your media product and why?

In order to find our what company should distribute our film, the first thing I did was find out what a distribution company was as I thought that was a good starting point: 'A distribution company, as a distributor and marketer, is expected to raise awareness of the film through varying marketing campaigns as well as forming deals with other conglomerate's such as Sony in order to aid the DVD, TV and internet release'. 

This then leads on to who would distribute our film? We looked at several different production companies from a range of distribution scales, starting at the smaller independent British companies, that primarily work in a audience situated in Britain and moving on to the larger companies that release films world-wide. 

• The Independent British Companies stand out to us mainly because of the quirky style of our film; not a traditional ident, enhanced colouring, strange soundtrack. The company 'Vertigo' seems like one of the more likely candidates.They have previously worked on micro-budget productions such as 'Monsters' by Gareth Edwards. As our film is similar in genre to Monsters, being a science fiction film, this seems like a viable option. Like other smaller independent British companies they only release their films in Britain, this however will not be a problem for us as we can follow the same style as 'Monsters' and later get another production company, in 'Monsters' case 'Magnolia Pictures' which then takes the film worldwide.

• Another option is the British Film Institute like other production companies such as Film4, they finance stylised and unique British films. Recently Film4 have distributed 'Inbetweeners 2', '12 Years A Slave' and '71'. These companies can help finance and bring your film to a wider international audience. I feel as if our film may not overly suit this style of distributors however because although both the BFI and Film4 have worked on a wide variety of different films, from comedy's, to biopics in a lot of different genres, I feel our film would be overlooked by them. This is due to the style of our film, because it may not be viewed by them as being as stylised as they would perhaps want,which would mean our film would be most likely ignored by these companies.

• I have also looked at various other larger studios, such as Lionsgate, StudioCanal and Icon. Lionsgate particularly stood out as it has distributed 'The Hunger Games'. These companies are three of the biggest distributors in the UK and also on a larger scale the world, and hence all of these companies would be brilliant at taking our film to the next level by bringing it to a massive audience both in Britain and overseas but I feel as if our film would be too strange for them, meaning they would not want to take it on to avoid the risk. This is mainly due to the genre we have placed it in, the low budget feel to the film and because it is not based off any already existing novel, eg 'The Hunger Games', this means that those companies have a far smaller indication of whether our film would be successful and therefore would not choose to take it on, as those companies are looking for the best way to make money and in that respect don't take many risks.

Thinking about which production companies would be interested in distributing our film, taking into account all aspects of each, the British indie production companies stood out. This was mainly due to the style of our film, with the soundtrack and enhanced colouring giving the audience an eerie feeling of something not quite right, it also lends itself to the style of film that they tend to release. As we have classed our media product as a sci-fi thriller, this also gives our film a slight edge as it isn't your typical big Hollywood blockbuster as it's in a slightly unusual genre. Another reason we feel that our film won't fit the big Hollywood studios and lend more towards the smaller independent companies is because of our ident, which shows our not-so professional side and shows us as being not your ordinary filmmakers lending us towards the small British production companies.

AF

Evaluation: Question 2

How does your media product represent particular social groups?

DY

Evaluation: Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

AF/DY

Final Ident

Above is our final ident, over the last couple days we finished putting it together. In order to make it we used the already cut out slices of painted plastic and placed them on top of the lightbox, we then placed the camera on top of the lightbox and  pointed it straight down and recorded us moving them into a circle in the middle. The next day we then worked on the text that appeared, we decided on the name 'Elemental Studios' due to each colour of the circle representing a different element. We chose a strong bold font that is easy to read for the text and then inside Motion played around with the text giving it a colour similar to the light box, we altered the text giving it a glow behind it and then removed the actual text and kept the glow, this gave the text a style similar to light which works well when onto of the lightbox. In order to give our text a small motion we made the text slightly enlarge over the time period.

We then imported both into Final Cut, as we were aiming for our ident to be in stop motion we did this at this point as we filmed us moving the pieces in real time. In order to achieve the stop motion feel we sped up the footage to 4x real speed, this gave the impression of stop motion that we were aiming for. We then used several features in Final Cut to improve the ident, including cropping the edges of the lightbox in order to centre the circle in the middle of the screen, moving the text so it is directly above the circle and finally altering the colours.

We are both very happy with our final ident as we managed to achieve exactly the style of ident that we were aiming for. We changed some of our original plan however as we couldn't make out the words with the pieces meaning that we did that on Motion, this however turned out for the best as it gave us another opportunity to use and familiarise ourselves with Motion, and now we both feel much more confident on the program.

AF

Altering the Colour

As we've said in previous posts, one of the major parts of our ideas for our opening was for us to mess around with the colouring in the film. We both thought it would give our film a unique style, make it look more professional and would be quite a lot of fun. These are a few screengrabs of before and afters:

We decided to do different settings depending on which character was in shot. For the shots with Al we brightened up most of colours particularly the red as that appeared the most in our shots with her, as she is wearing a red top. We toned up the colouring in the shots with Al to make them stand out and seem more vibrant. To the right you can see the before and after, of in our opinion one of the most noticeable changes and has now become one of our favourite shots in the opening. 

For the shots with Mal we decided to do the opposite and tone down the colouring, this gave her shots a gloomy, miserable tone. For these shots we alternated between which colours to tone down depending on which every one had the largest effect, in the screen grab to the left, it was the green due to the large open field in the background. We felt that the two lead characters having contrasting colour schemes, really emphasised the contrast between them and gave our opening the sense of something not quite right as it was cutting between them.

We've decided to show the shot to the right, because it is the only shot in the opening that has Mal and the colouring toned up. We decided to do this because it is the last shot of our opening and just before the two leads meet. We were very happy with  how it worked in the context of the film as you can clearly see the difference between the shots.

We realised that later on there were several scenes where both characters were on the screen at the same time, and then perhaps one of the characters went off frame. One of these examples is shown to the right, in this case it is Mal that walks off frame leaving Al. What we decided to do was split the shot into different parts, shown by the first picture. The first part was when they were both in frame together, then the second part was when Mal walked off and then the third part was a shot with them both again, as it was a smooth cut it felt very natural.

For the sections were they were both in frame together we decided to not alter the colouring, the first and third pictures, we did this quite clearly because on their own they have opposite colour schemes so when put together it cancels them out. This worked as it creates a clear contrast between all the different types of shots and is obvious to the viewer. For the section when it's only Al in frame, the secound picture, we decided to raise the colours up again, like in all of her other shots. When played together we were extremely happy with the result as the cut in the shot wasn't noticeable as it was always the same shot, this means that the colours get enhanced without the audience particularly noticing and then go back again without a huge discomfort to our audience.

In summary I think I can speak for myself and Diana when I say how delighted we both were with how the colouring has worked our as it went exactly how we wanted it to. Throughout we both also learnt several things about colour alteration; the right levels that we needed (+/-50% seemed to be our go-to value, as it gave the perfect mix of noticeable enhancement without being over-the-top) and what colours make up certain objects (green had a large effect on several shots without any noticeable green in, mostly shots including brick). Looking back at the our opening without colour alternation is now extremely surprising as shots that previously seemed bright and loud now seem dull and boring as we have got so used to seeing them with the enhanced colours.

AF