Title Influences

When conducting research into film titles in trailers, I have noticed that the majority of trailers feature their title at the end of the trailer followed by the credits. There are also some films that feature a significant shot after the title is announced. This is typically a clue to what might happen in the film and the key that makes audiences want to go to see the film.

The presentation of film titles vary greatly between genres, and the differentiating use of font can greatly affect the emotion the title is able to evoke. For our film, as it is an action/thriller we would like to use a bold font with high contrast from the background.

The Disappearance of Alice Creed has been a major influence of our project as a whole, however their film title is less influential.

The title feels unadventurous, and leaves the audience with a neutral feeling.  This may be partly because the title itself is too long and therefore when presented is not imposing.  In our own film we would like to heighten the contrast between the text and background, which we would make black.  

I really like the title for 7 minutes as it contains a graphic element to it suggesting a main component with a gun.  The font is slim and tall which creates a ominous effect and the use of silvery white makes it stand out from the background.

In this title, we see again the use of a all black background. I believe we should use this effect in our own trailer to increase its level of professionalism and to make it stand out more.  When comparing the two titles above, '7 Minutes' is much more catchy and memorable than 'The Disappearance of Alice Creed' primarily due to its shorter length.  This is a key element we must consider when naming our product as it can greatly affect the success of a film.  An example of this is 'Cowboys vs Aliens' in 2011, which although it was a decent film, did not do as well as hoped, which I believe is strongly due to the bad title name.  

I also really like the title for 'The Dark Knight", as it combines simplicity of font with a modern and prominent design on the screen.  I also particularly like the use of the blue spotlight effect concentrated on the centre of the text. This suggests nighttime, taking a reference to the homophonic sound of Knight, and also implies the setting in a urban environment where it is most likely to see blue luminescent lights light up the streets at night.

EJ