Credits - Reseach and Influences

Disappearance of Alice Creed


Order of credits as they appear on screen and why:

• 0.11secs - 'CinemaNX' appears on the screen. This is the production studio for the film, generally the production/distributors ident or name appear before anything else. This is a general convention for all trailers
• 0.16sec - 'Everything was prepared' - the first narrative graphics appear. This is setting up the trailer for the viewer. The font is blue is slightly distressed behind the text. Unlike many other trailer the text isn't in centre of the frame and is instead just below the centre.
• 0.26secs - 'Everything was planned' - next narrative graphic. Similar effect to the last one in that it is setting up the film/trailer. Notice the repetition of Everything was p..., very effective in attracting the viewer. Building excitement among the audience watching as it adds a sense of pace to the trailer. Same font as before
• 0.35secs - 'Everything was predicted' - Same effect and font as before
• 0.39secs - 'Except this' - First time it has deviated from the formula, however still repetition of the E. I think this is successful as by changing it up, it tells the audience that the trailer is moving into the next act
• 1.09secs -"Twist after Twist..." - Review shown, encourages the audience to go see it due to them believing it to be a better film
• 1.15secs - "A perfectly formed thriller..." - A review shown yet again, reinforces to the audience that it's a good film. The reviews are also phrases which someone thinking of seeing a thriller film wants to hear, therefore carefully chosen quotes are important
• 1.20secs - "A proper nail-bitter" Empire - Another review, first one to also say the reviewer, due to Empire being a very well respected film magazine, meaning people are far more likely to view it based of it, however it makes me feel far more uneasy around the other two quotes as it's not said where they are from, making me question of legitimacy of them. Again a phrase that people want to hear
• 1.25secs - "Ingenious" The Times "Scorching" Daily Mail '4 stars' Total Film - Another three reviews shown. Each saying the source, all reliable as seen above this makes me uneasy around the first two reviews. The use of stars instead of a quote for Total Film, is visually interesting as it is the first non-text used
• 1.31secs - 'The Disappearance of Alice Creed' - Title of the film shown
• 1.34secs - End credits - stating everyone involved in the film, a necessity to have
• 1.40secs - Release date and website - Shown at the very end, in order to keep the viewer watching. The website is in a far smaller font, showing how it is far less important than the release date

No actors or directors names are shown at all. This is very unusual for a trailer and is due to the actors/director not being well known at all and therefore holding no star-power meaning nobody would see the film due to them being in it. The studio has therefore taken the decision to put in more reviews in to the trailer in the place of where those names would go, this was in an attempt to draw more viewers in. This trailer has a lot of credits in it, mostly due to the 4 for the reviews. I feel the credits aren't that successful in many places as I feel that there are too many with many only having around 5 seconds between them. However I do really like the alliteration in the narrative graphics as I feel that it very successful in drawing in viewers. We however didn't overall like either the font or the colouring, I feel as if the blue is unsuccessful and a white would be more effective. The font is also not very interesting and quite standard, in our trailer we would be looking for a font which is slightly thicker.

Welcome to the Punch:

• 0.19secs - 'Momentum Pictures' - production company introduced, again shown first however this time it is slightly further into the trailer
• 0.37secs - 'In 2013' - non-specific release date shown very early. This creates excitement and adds pace to the trailer due to it's short, snappy nature. Thee text is in the centre of the frame and has a transparent effect meaning that you see blue light and some movement through the text
• 0.41secs - 'Know' - Again adds pace and creates excitement due to its quick, simple nature
• 0.45secs - 'Your' - Same as above
• 0.51secs - 'Enemy' - Same as above
• 1.08secs - 'From Executive Producer Ridley Scott' - Ridley Scott larger than other text highlighting his importance as he has the star-power to entice people to see the film.
• 1.42secs - 'Welcome' - Instantly see that the title is going to be introduced in the same way as before
• 1.43secs - 'To'  
• 1.43secs - 'The'
• 1.44secs - 'Punch' - Title shown extremely fast, 4 words in 2 seconds. Effective and fits in with the style of the rest of the trailer, short and snappy and increases the pace of the trailer
• 1.44secs - 'Welcome to the Punch' - Full title shown
• 1.48secs - Credits and release date 'Coming Soon' - Credits revealed at the end, as per the conventions. Small moment of action between the title and the credits which is fairly common for thriller trailers. Coming soon in a larger font to notify the audience

Again no director or actors names are shown throughout the trailer, I feel this is a strange decision due to the main actors James McAvoy and Mark Strong both being well known and respected actors. Eran Creevy is less well known, so that is understandable. The studio has instead taken the decision to only show Ridley Scott's name, who is obviously a very well known director, this is in an attempt to attach his name to the film. No reviews are shown which is again an odd decision, the trailer instead decides to show more of the introduction to the film and the characters. I particularly liked the faced paced nature of the graphics, which greatly helped speed up the pace of the trailer

7 minutes:

• 0.20secs - 'Starz Digital' - production company name, shown very late in the trailer and only appears for a less than a second, as it fades in then fades out almost instantly 
• 0.53secs - 'Out of Luck' - first narrative graphic, thick long white text all in capitals, stands out on black background, sparks going on behind.The text is in the centre of the frame
• 1.02secs - 'Out of Options' - same as above
• 1.08secs - 'Out of TIme' - same font style as above. Repetition of 'Out of' is striking and makes the text far more memerable
• 1.27secs - '"A distinctly modern heist flick..."' - the first review appears, three quarters of the way into the trailer
• 1.32secs - '"Crackling with energy" The Moveable Fest' - Important to state where the review came from, gives a far better impression. The place where the review came front is in the same font just far smaller and grey rather than white
• 1.36secs - '"The tension never lets up" The hollywood reporter' - As this is a far more reputable source the text font is now the same colour as the review, white rather than the grey like the last review. This is certainly due to this source being far more well known
• 1.53secs - '7 minutes' - Title of the film comes up
• 1.59secs - Credits - moment of action   between the title and the credit. No where near as many credits on the trailer compared to the other's I've looked at
• 1.59secs- Release Date and social media - This time the text is yellow, big noticeable change, definitely grabs your attention. Font is still the same. Social media hashtag at the bottom so viewers can interact and find our more about the film. Stays up for 4 seconds, quite a long time

Again in this trailer there was no actors or directors names shown; this is appearing as a common theme across this genre of films, perhaps it is due to the extra graphics slowing down the pace of the trailer? We all really like the graphics in this trailer. Especially the text font, the amount of narrative graphics and reviews. The trailer also reiterates what the other trailers have shown us which is that it's essential to state where the review came from and to have some form of repetition in the narrative graphics.

The Town:

• 0.07secs - Warner Bros - as seen in every trailer, the production company logo is shown, WB as the biggest compnay is shown right at the start
• 0.30secs - Legendary Pictures - Next production company
• 0.31secs - GK films - Final production company shown, final two shown for around half a second each
• 0.37secs - 'This fall' - Release date comes far earlier compared to the other trailers I've looked at. Big bold lettering, all capitals. A metallic colour on a black background
• 1.05secs - 'From the acclaimed director of Gone Baby Gone' - reminding the audience of who the director is. The film is in the same font as before however the other part is smaller and slimmer
• 1.14secs - 'And the studio that brought you The Departed - reminding the audience that this studio aslso produced a very successful film, gives the impression that this film would be of the same standard. Same font layout as the previous credit
• 2.25secs - 'The Town' - Same font as for the previous credits however this time the Town is is very large and covers up a large portion of the screen

Like all the trailers I have looked at no actors or directors names are shown, this one however contains one credit referencing another film which he directed. The font in this trailer is similar to how we want want it, bold but fairly slim. The metallic effect also worked and therefore that may be something that we want to look into. This trailer also contained no narrative graphics or reviews, which we are going to have. This film is high budget containing A-list actor, meaning it doesn't have to mention the reviews however ours will.

AF