We were clear about the sort of style we wanted for one of our idents, and so I had a go at creating a small 2d version of what we want using motion. I started by creating the logo in Adobe Illustrator, sloping the two E's against the side of the A. I then put this into motion to create the effect shown. A further idea is to use a texture and different colour over the letters, much like that seen below.
In an ideal world, this ident would be in 3d, meaning when the E's spin, you seen the side angle of the E. I will be looking to achieve this by using an application called Cinema 4d, which allows one to render clean text in 3d.
EL
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