Friday 5 December 2014

Ident Research

An Ident is a logo that is used to show that a certain studio worked on this film. Some idents are instantly recognisable, some of the biggest names in film make up the 'Big Six'.

Obviously are film will never have an ident similar to these, but I think it's important to be looking at these to see what the biggest studios idents look like.







We obviously don't have the budget like these studios have. Diana and myself both don't have any experience working with Motion, the program used to make idents. This is why we are thinking of making one in real life. A style that Diana is interested in, is stop motion. I think this could be easily achieved, if we have the patience for it. It will also give it a unique style that we are trying to achieve. A student in previous years, has also done a stop motion animation for their ident, to some great effect. 


Another ident that Diana particularly liked was in a trailer for a video game called 'Alice: Madness Returns' . We hope to use the idea of the triangles moving to form a new image in this case the Cheshire cat. Ours obviously wont be as complex, but we definitely want to use that idea.



We wish to do something similar but using coloured card and a light box, an inspiration of this would be Pathe's ident. We are going to attempt it early next week and then we will see how it looks

Looking at other idents, I have found that many include circular symbols or have bright colours, which you can see in the 'Big Six' idents. We are going to implement these ideas in our own ident. Other idents that include circular that I won't show again are Paramount and Universal. I think circles are used so often mainly as they look appealing as it's a very visually appeasing shape. 




Looking at the last two idents shown from Firefly Entertainment and Criterion Collection, both include a feature that I certainly want to implement is the spinning circle as I think it looks very stylish and professional. Along with the stop motion and triangle shaped card, I think that our ident will look unique and stylish whist being at the same time not as hard to make as it would have been using Motion. 

AF

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