Final Ident

Above is our final ident, over the last couple days we finished putting it together. In order to make it we used the already cut out slices of painted plastic and placed them on top of the lightbox, we then placed the camera on top of the lightbox and  pointed it straight down and recorded us moving them into a circle in the middle. The next day we then worked on the text that appeared, we decided on the name 'Elemental Studios' due to each colour of the circle representing a different element. We chose a strong bold font that is easy to read for the text and then inside Motion played around with the text giving it a colour similar to the light box, we altered the text giving it a glow behind it and then removed the actual text and kept the glow, this gave the text a style similar to light which works well when onto of the lightbox. In order to give our text a small motion we made the text slightly enlarge over the time period.

We then imported both into Final Cut, as we were aiming for our ident to be in stop motion we did this at this point as we filmed us moving the pieces in real time. In order to achieve the stop motion feel we sped up the footage to 4x real speed, this gave the impression of stop motion that we were aiming for. We then used several features in Final Cut to improve the ident, including cropping the edges of the lightbox in order to centre the circle in the middle of the screen, moving the text so it is directly above the circle and finally altering the colours.

We are both very happy with our final ident as we managed to achieve exactly the style of ident that we were aiming for. We changed some of our original plan however as we couldn't make out the words with the pieces meaning that we did that on Motion, this however turned out for the best as it gave us another opportunity to use and familiarise ourselves with Motion, and now we both feel much more confident on the program.

AF